Friday 26 April 2013

How to use Public Relations agency for event management



Every small or big occasion has become an event today. Yes, starting from a birthday party to an IPL, everything is an event. Even marriages are events today and are managed by event managing companies who take care of everything from food, decorations to bridal wear and gifts. Such is the oddity of the world we live in. These are slightly informal events but when we come to the bigger events we definitely need a lot of preparation and a lot of things have to be kept in mind and to make everything professional and organised we need someone to manage it for others.

It is a good idea to use your Public Relations agency for event management. Your PR agency serves as a link between you and your target audience, they know your strengths and since they are working with you, they have the skills and expertise to camouflage your flaws. A good idea will be to listen to them as an event managed by them has every potential to be successful as they are responsible for getting a loyal brand/product following.


The entire reputation of the company is built by Public Relations agency. It is something one cannot do away with in today’s time. The role of PR agencies become detrimental in a product launch or similar event as they know how to attract customers and make them addicted to the product or service. It is important that the agency you are hiring has the potential of adding strategic value to the event more than anything else.

A PR agency is well equipped in departments such as brand building, event management, marketing and communicational strategy which are the key factors to work on while organising an event. A successful event needs following up to check whether the impact which you wanted to create has actually been there or not and your PR agency is in the best position to do so as it is constantly monitoring your position with respect to your clients. The same goes for promotion.

No event today can be successful without marketing and PR and what can be better than getting your event done by the PR agency you work with. A successful event requires a good planning, creativity, stakeholder management and responsibility which are also the things needed form the Public Relations agency


Using the PR agency for managing events can be a good idea as it shows you have complete trust in them and bank on them. This will instil confidence in them and the agency will strive to give good result. Also, event managers are just concerned with the event and their job ends as soon as the event ends. If the job is assigned to a Public Relation firm, it will make sure they get the necessary feedback from the target audience and analyse the success of the event and what good or bad it has done for the reputation of the company. 

PR agencies have well established contacts with media which can give the required publicity to the event. The task at hand is to find a good Public Relations agency and everything else will follow.

Tuesday 17 July 2012

We manage the Communication Crisis

Is your business facing communication crisis? Do you really want to go for the strategic solutions where you can correct the crisis communications and bring it on the right platform? Many of small or startup businesses do not actually have crisis management or crisis communication plan put in place as they are more busy and involved with setting up the business and analyzing the profit spectrum of their business. Often small and startup businesses think that situations like crisis communication will not strike them by any means. It means that most of times small and startup businesses are ignorant of the business threats which are always there from the day one of starting a business adventure.
Irrespective of the fact whether you are a startup company, or small business set up or a large business organization, having a an effective have a crisis management and crisis communications plan would ultimately bring in happening difference to your business. Crisis communication planning can benefit you in an effective and efficient manner and you will be able to deal with unexpected disasters, emergencies or any other kind of unusual events which may otherwise be unfavorable publicity for your business. You need to remember that crisis can happen any time and it is this very thought which would eventually help in keeping your business move in a healthy manner.
During the crisis, your attention is to deal with the critical situation, collate accurate information and all the more interact quickly with higher management, middle management as well as the staff of your company. All of this would require lot of sweating work and is not possible at your end.  You just cannot have a crisis communication plan altogether by yourself. You need the support and professional acumen of the crisis management expert who would do a rigorous SWOT analysis. The crisis management expert is always looking into the mods operandi of your business and make it sure that you get the effective remedy during the times of business crisis.
It is very important that you search well and do comparative analysis before going in for the crisis management expert. Once you have made the right choice of the crisis management expert, your critical business conditions would automatically start to level down slowly and gradually. It is the time when you can put the contingency plan in place and very soon get everything to place.


Value 360 Communications leading PR Agency specializes in Business Crisis Managementdigital media promotion and event management.

We Trust on online Public Relation Very Much

 Online public relation is all about creating your brand image and popularity globally using the online tools and state of the art techniques. Times have changed a lot and there are plenty of options available today that can be used for making the businesses run profitably. The public relation techniques carried out on Internet are exclusively designed to bring in the quick results and that too globally. As compared to the traditional public relations methodologies, which are quite cumbersome to employ, the public relation methodologies used online are easy and they give amazing results for all types of business. Maintaining consistent public relation is need of the hour, which every company should take into account, if they want to surge the profits.
Though you have chosen the online public relation technique to viral your business, it is not easy enough to get your business going and yield positive results. Employing smart techniques on Internet to run effective successful public relations campaigns would require that you check on the sentiments of consumers in the target market. You have to go social virtually using the social networking websites such as Twitter, Facebook, Hubpages, WordPress or Blogspot (should have blog presence), LinkedIn (for connecting with like minded business people) and Ezine or PrWeb.com Account to name a few. Therefore, posting press releases constantly at the reliable online press release forums would in fact be one of the best ways of starting an online PR campaign.
Another important aspect which you need to take into consideration while initializing the PR campaign on Internet is launching a comprehensive website. The website should provide reliable information about your products or services so that visitors coming to your website have a clear and fair view about your business. Make sure that you own .biz, .net, .org, and. info. Having a smart and meaningful website is necessary for running online PR campaign. If your website is not effective, then your online PR campaign will also not give you the desired results.
Online PR campaigns more of audience as compared to the traditional PR campaigns. Another significant thing to consider is that online PR campaigns can be easily customized to meet the needs of your business. It is also quite important to note that with the help of online PR campaigns, you are also saving on the costing part too. This would not have been otherwise possible if you employ the expensive traditional PR campaigns. 
Value 360 India leading PR Company provides affordable public relations solutionsPublic Relations Consultants and digital media promotion.

The Best Bond between Investor and Analyst Relationship


In today’s world where the economic scenario changes quite often and unexpectedly, having the best and smart investment options ready by your side would certainly help you in tackling those terrible financial moments. However, it is very important that you have good idea about the markets where you will be investing your hard earned money. You just cannot even think of investing your money haphazardly without knowing whether it will grow or not. It is here that the choosing a reliable and professional financial analyst would come into picture. A financial analyst is friend for life and they will give you proper guidance on the type of investments which you intend to make and the markets where you should actually make the investments.
The investor and analyst relationship is quite a sensitive one, and you as an investor should make it sure that apart from acting your personal financial analyst, he/she should be your friend in need. Choosing a financial analyst to work on professional level is definitely a good idea, but it becomes equally important to look for a professional who works outside the circumference of financial analyst. As an investor you should be able to develop a healthy and friendly communion with your financial analyst so that you can freely ask about your doubts and always be guided.
Having a strong and fruitful investor and analyst relationship offers benefits not only to the investor but also to the financial analyst. The investor will be a professional whom he/she can trust before making the investment of his/her hard earned money. If seen from the perspective of financial analyst, he/she will have a promising client who sincerely trusts his/her professional acumen. It is your responsibility as investor to check on the quality of work which the financial analyst can actually do for you. Hiring the services of a professional and experienced financial analyst would require patience and you should definitely make sure about it.
Using social media and networking websites would be a great idea to search for a professional and experienced financial analyst from every perspective. It is also very important that you are in constant touch with your financial analyst to have better understanding of the market scenario altogether. Choosing the best financial analyst would mean that you have chosen to grow your investments as well as developing a meaningful and worthy relationship altogether. Just keep the mantra in place – Bond with the Best!
Looking for Public Relation Consulting firm in India, Value 360 India is among the top PR Companies providing a number of services to its client a. It is among the top Event Management Companies in Delhi.

Looking for Best Public Relations Firm -We are Here


Are you seriously thinking on hiring the services of professional and smart public relations firm which will make difference to your business? Do you have any faintest of the idea as to what are the real time benefits of hiring a professional public relations company or firm? There are endless questions sailing in your mind when you are on the look out of the best public relation company, but what need to be essentially considered are your business intentions and requirements. Hiring any public relation company for increasing the awareness of your company as well as building up profits sooner or later is not the right move. Remember, the best is the best and there is absolutely no alternative to best and professional public relations company.
Listed below are the smart and efficient ways in which you can select the best and reliable public relations firm for running beneficial business:
The PR Company must have idea about your business and this can only happen if the company has worked for similar business. In this way, the PR Company will have smart promotion strategies on their finger tips that will be essential in meeting your PR objectives clearly. Furthermore, there will be no waste of time and all the efforts will work in the concerted manner altogether.
The PR communication firm should be professional and updated with all types of digital media that can be put to excessive use for the purpose of introducing the business at global levels. Only a professional PR communication firm will make your business campaign run in a better and more organized manner. 
The PR communication firm must recognize your business objectives and intents thoroughly and all the more should have clear cut idea on how much strategic versus tactical support it can provide to your business over the long run. Therefore, it is very important that you understand the character of PR firm from every perspective.
Make sure that you choose a dedicated PR firm which will always be there to help you to get the best and reliable planning for conducting successful PR campaign altogether. A dedicated PR firm will have an insight into your business strategies and objectives and this eventually helps them in devising a careful plan at the end.
The professional PR firm will always have the constant interaction with your marketing department, if you have one, so that a more concrete structure can be planned out.


Value 360 India is a full service PR agency delivering on client's brand & image reputation, visibility and preference goals on a local and national level. It provides various types of services like Event Management, Integrated Marketing and Digital media promotion. A bond of investor and analyst relationship is shared at value 360 India.

Friday 2 December 2011

How Public Relation Agencies help to Boost Your Marketing


A public relation agency thus, gives a boost in the marketing of the company or an organization. It brings the company a level up and plays a vital role in serving the needs of the public buy preparing a product according to the requirements of the public.
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A public relation company as we all know acts as a mediator between the company and the public, it is with the help of the public relation company that a company or any large or small organization is able to interact with the general public and meet the requirements of the public, thus public relation agency is the soul of the company without which a company or an organization would find it very difficult to get in touch with the public and know what they actually want.
Since in order to sell or market your produce you should know the tactics and one is you should know what a consumer wants as he will buy only the thing which he requires not the thing that you make and you like or even which may of the best quality but still a consumer will buy things he need and of good quality so while marketing its very important to know in mind that good marketing of any product by any company is not possible until the company knows what the people want.

Thus, also communication with such big number of people is also a big task which is almost impossible for company to do, thus a company or an organization hires a public relation agency which gives all the required information about the public to the company and also about the company’s products to the public. A public relation agency thus, gives a boost in the marketing of the company or an organization. It brings the company a level up and plays a vital role in serving the needs of the public buy preparing a product according to the requirements of the public, and also showing that product in a way to the public that they would want to buy it, a public relation company no matter what makes any product of the company so nice to hear that the public attracts to its good features and would want to have that particular product thus a public relations company has an art of showing a product to the public in a way that it seems even if it’s not that its fulfills all the requirements of the user, consumer or the general public that thus, a good marketing takes place.

Thus, good marketing is or a better marketing is in the hands of the public relation agency who is the one that helps the public to know about the different available products and what are their advantages if they are used and it also helps the company since the public buy the products by the good displaying of the products and promoting them in a good Value 360 Communications is a full service PR Agency in India delivering on client's brand image reputation, visibility and preference goals on a local and national level. Leading PR Company provide other services like: Digital Media Promotion, vent Management, Investor and Analyst Relationship, Crisis Communications, Integrated Marketing and Strategic Counsel.d way. 

Tuesday 29 November 2011

Manage Your Reputation With Public Relations Agency


An organization’s biggest asset is its reputation and this reputation is build and maintained through Public Relation Agencies. The main purposes of public relations are to create, maintain, and protect the organization's reputation, enhance its prestige, and present a favorable image. The goodwill of the company depends on the way the company is presented to the targeted audience. Public relation agency play a significant role in creating and managing the good will and reputation of the company in different medium such as, the press, on TV, on radio, and on online.  Public relations may function to educate certain audiences about many things relevant to the organization—including the business in general, new legislation, and how to use a particular product—as well as to overcome misconceptions and prejudices. The main activities of public relation agency are to speak at conferences, work with media or social media management and crisis communication. Their aim is to build brand awareness and better understanding of your company, recognition, values and reputation among public. Apart from this they even try to get the feedback from the public regarding company performance.

Public relation agency tries to build your reputation more effective by creating potential market as well as prospective buyers for your products and services throughout the world. Even they conduct many campaigns to create awareness about your services among millions of customers and differentiate the company from their competitors and position the company within it market place. Building a reputation for your company is keep customer coming to you, because a good reputation or a good will make customer satisfied and it create a kind of believe and hope that you are a trust worthy and reliable company who will never cheat them or dissatisfied them. There are many online PR agencies help you to spread your word to the thousands of potential customer via internet very immediately. Whatever the changes happened in your company and what new updates has came in your company everything is being delivered by public relation agency to your potential customer. They won’t give a chance to create a wrong and misconception among your valuable customer. Because wrong information creates a very bad impression about the product and services you served. And this will lead to bad reputation of your company and it also affects your sales as well as revenue. Business world stand on only trust and reputation so try to maintain it with the help of professional public relation agency.

There are many small company believe that keeping pr agency for maintaining their reputation is very costly. But as per the survey and research it has been proved that public relation agency play a significant role in managing the company reputation among their potential customers.